External Objective Independent Insight

Every organisation has their own DNA – characteristics that offer unique positioning to their business. The DNA Business Engineering process works within a company to emphasise this business proposition, through DNA’s independent expert business analysis. The process identifies opportunities for growth, highlighting the unique positioning and ultimately serves as a catalyst for growth. In a swift process delivered by experienced and specialist business professionals, DNA takes a 360 degree snapshot of a business. This includes each stakeholder group, from Directors to shop floor and client to supplier. Next, by looking in detail at your competitors proposition DNA will identify a stronger brand position and offering for you. Through qualitative analysis, DNA identifies opportunities that clarify vision, inspire the team and deliver competitive advantage to drive growth.


Using our unique DNA methodology we can swiftly and accurately identify, analyse and articulate your company’s differentiation. More


Our aim with DNA is to provide your business with a future plan, a strategy to achieve clear and achievable goals. More


The process we follow for DNA has been developed and honed over several years and for a wide variety of businesses. More

Why work with DNA Business Engineering?

Our approach is unlike what you may expect from a big management consulting firm in the UK. We are entrepreneurial in style, focused on actions that will support growth of the business. DNA challenges conventional thinking, takes an external objective overview. DNA supports Directors with a ‘vision acceleration‘ approach. We do not pass work down to juniors; you work with senior team members right through the project. The DNA tools enable swift and effective results.

What are the benefits?
DNA has work for clients throughout the UK and overseas to:

  • plan 3x growth
  • cross sell new products & services
  • identify innovations to promote growth
  • defined vision & strategy
  • win millions of pounds of new business
  • gain team buy-in to initiatives
  • build director confidence


Our Clients and Projects