Archive for December, 2014

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Why It Pays To Shop Local

A few decades ago, the conversation was all about high street verses out-of-town shopping. At the time, we were all alarmed by the trend towards large out-of-town superstores, the death of the high street and with it the desire to shop local. Now the trend we are looking at is a challenge to both high street retailers and out-of-town. It is the growth of online sales. In 2014, online sales in the UK are set to hit £45 billion, which is a ... Read more

Tesco Needs Some Penguins

I’ve written before and it seems often on the fragility of brand. The Findus horsemeat scandal was an outstanding example of a fall from grace and the big names have been keeping us brand observers busy since then. This week, Tesco has proved once again that no brand is too big to fail. It’s relative of course. Misstating your profits by £263 million leaves you with over a billion to play with. This is not a company about to fold, it is ... Read more