What’s the heart of your message

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What’s the heart of your message

I see you around, you are everywhere. It makes me feel so proud, knowing we were once so close. You were in my heart first. I love the way you look, the way you make me feel. You were bound to get noticed. It was only a matter of time. Now you have a whole new life out there in the big wide world. Of course I still get to see you but it’s different now. You are some big name, everyone wants a piece of you. You ... Read more

Crossing Over

This week the new Forth Bridge Queensferry Crossing was completed. I had the privilege of seeing this a few months ago and took these shots, impressed by the skill involved in creating and achieving such a feat, the overhangs suspended above the water with no connections. The pictures of the completed bridge got me thinking; to build a bridge, the team start at both ends and meet in the middle, joining two disconnected places and opening up a world of new possibilities. Often ... Read more

The European Market – Too Close or To Close?

The complexity of the English language often allows us to write a completely confusing sentence like the above headline, which nevertheless is good English, if a little clunky. At some point quite soon, maybe this year, we will be asked to vote on whether we wish to remain part of the vast market that is so close to our shores, or leave it and close off the direct route to the single European market. In reality, as with all such major decisions, there ... Read more

Join the DNA Team

Operations Manager/Executive Assistant DNA Business Engineering works with companies to provide strategic advice, brand development and creative services. We are based in Harrogate but work throughout the UK. We are looking for a new team member to manage and coordinate projects, support the Managing Director and provide occasional support to the other company directors. This is a wide ranging role; applicants will be considered who have particular strengths in one area and can quickly pick up new skills in others. Key Characteristics • A self-starter, ... Read more

Why It Pays To Shop Local

A few decades ago, the conversation was all about high street verses out-of-town shopping. At the time, we were all alarmed by the trend towards large out-of-town superstores, the death of the high street and with it the desire to shop local. Now the trend we are looking at is a challenge to both high street retailers and out-of-town. It is the growth of online sales. In 2014, online sales in the UK are set to hit £45 billion, which is a ... Read more

Tesco Needs Some Penguins

I’ve written before and it seems often on the fragility of brand. The Findus horsemeat scandal was an outstanding example of a fall from grace and the big names have been keeping us brand observers busy since then. This week, Tesco has proved once again that no brand is too big to fail. It’s relative of course. Misstating your profits by £263 million leaves you with over a billion to play with. This is not a company about to fold, it is ... Read more

Amazon Turn From Royal Mail Customer To Competitor

Amazon's announcement yesterday that it is launching its own delivery service appears to have come on Royal Mail's blind side, but should this have been such a surprise? It's a good example of why you should keep your customers close and the competition even closer. (more…) Read more

Don’t Forget The Deficit

Do you ever hear someone speak and think, 'they've got a big brain'? It happens to me all the time. At one of the fabulous Salon North events last night I was listening to Dr Adam Kucharski from the London School of Hygiene & Tropical Medicine explain how pandemics occur. He did some great visual and interactive illustrations. He showed some research. Then he talked, without changing his slide, probably only for five minutes. I was mesmerised, what he was saying ... Read more

The Changing Hinterland of the Seller

The day of the double glazing salesman with his size 10 wedged in your front door has long gone. However, the smooth talking, focused deal closer is still what a lot of businesses would perceive as the ideal salesman. But, even this is changing. Some recent research by Ford Retail reveals a picture that shows the successful salesman is now being defined by a different skill set. The characteristics most associated with high performance were good communication and a commitment to customer ... Read more

Know your competition?

Very often it is not your obvious competitors who are the ones you should watch but the emerging brands which are bringing something new to the table. For example, look at Little Chef, the motorway restaurant, modelled on the classic American diner. In 2000, they were a thriving business with 439 roadside diners. If you wanted to stop for a meal on a motorway or dual carriageway, you would probably have pulled over and popped into a Little Chef. Roll onto 2014 ... Read more
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