Define your DNA

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Jean-Talbot-and-Jonathan-Rayfield

Companies are as unique as people, their structure, products, service and ethos define how they are perceived by their customers and in the wider business environment. By defining your DNA, you are unlocking a world of opportunities to make cultural changes, spearhead growth and explore new markets.

Our strategic DNA work comes under seven categories: vision, culture, sales, marketing, business planning, export and technology. The DNA team has developed a toolbox of over 30 methodologies to identify your company DNA and transform this into real strategies for change and growth in these categories. It’s not a long process but it is vigorous and once completed, you’ll never look back.