Airguard Filters Ltd – growth strategy & succession plan

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Airguard Filters Ltd

A manufacturer and re-seller of industrial scale pocket filters.

Strategic requirements
Review export market approach and identify and segment the strongest future markets. Detail a sales and marketing strategy. Furthermore the business owner was of retirement age and had no natural successor, so DNA were to look at developing a succession plan with current management, supported by either a new owner, or interim.

• Market segmentation
• Future road map for succession plan
• Product profitability review
• Export market.


• Re-focused the overseas sales effort to be targeted, rather than random
• Engaged the business owner in the strategic growth and realistic exit plan
• Positioned sales of profit making products
• Identified package sales opportunities.