Elite Group Ltd – Business Strategy & Brand Development

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Elite Group Ltd – Construction/Facilities Management/Mechanical and Electrical Engineering

A Yorkshire Based business, Elite Group have three companies focusing on specific building services. Their Vision was to communicate the strengths of this niche company who can deliver well above their weight. Their clients include National firms both retail and industrial and they have gained a reputation for integrating building services.

Strategic requirements
To research customer experience, translate this through both business strategy, as well as communications. The objective was to plan business growth for the company.

Deliverables
• Competitor market research
• Customer – market review interviews
• 3 year growth plan
• Brochure, web, vehicle livery
• Business monthly reporting
• Sales and operations meeting introduction
• Director development

Outcomes
• Each Director able to report their numbers at any time

• Business focused on new business, retaining high customer satisfaction, repeat business
• Professional brand developed throughout the company