Ford & Warren

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Ford & Warren

Ford & Warren are a mid size commercial law firm, having sector specific legal expertise. They have built a strong reputation in their market. Operating out of their prestigious head offices in Leeds City centre, they serve clients nationally and overseas and have an enviable reputation for providing highly expert advice, backed by knowledge of clients sectors.

The Brief
The partnership is ambitious for growth and want to review their current market position and review the sectors. The project was to clarify the partners view of the firm, opportunities and to identify those who are good ambassadors for the business. Next, to discuss with clients their perceptions of the firm, identifying opportunities with these clients and finally to review Ford & Warren’s strategic positioning against other specialist providers.

Activity
• Conducted a 360 degree DNA
• Interviewed 45 internal team and partners
• Interviewed 25 clients
• Competitors analysis x 18
• Vision planning
• Report and recommendations.

Result
• Identified opportunities for new business
• Highlighted those who are business ambassadors
• Clarified the vision and distilled this message through the business
• Developed marketing messages.