Labman Robotics

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Labman

Labman robotics are an innovative inventors, designers and manufacturers of robotics equipment. They have built a reputation for developing new systems to automate many otherwise manually time consuming tasks.

The Brief
Design the DNA tools in to a toolbox the board of directors can use to drive their sales and marketing function.

Activity
• Director interviews / Competitor analysis / Market positioning
• Strategy workshop / Director planning

Result – Recommended Sector focus /Market toolbox created to manage business / Strategic repositioning of commercial offering / Pricing structure review

Review 36 Month Later

  • Increased prices by 20%
  • Gained more clients, of the type they wanted, in diverse markets
  • Implemented the DNA toolbox as part of their daily working methodology
  • Switched from selling services to offering innovative capabilities
  • Grown turnover by 25%,  increasing margin