A long established engineering machine shop, handling large and often single, or low volume, components.
Product – Engineering fabricators are not usually the makers of their own product. Mayflower believed that they had developed an engineered solution to a global requirement. Before deciding to scale and invest they commissioned DNA to research the ‘products’ potential.
• Product analysis
• Markets research > scale > value £
• Potential competitor analysis & differentiation
• Market segmentation and strategic recommendations.
The Market report revealed there is an opportunity for a new innovative product.