Social media

With more than 3 billion people around the world using social media every month, this is no passing trend.

Adding social media to your marketing plan is a vital part of being found, building awareness and boosting visibility with potential customers letting you reach a wider audience. Using social media as a communication tool allows you to interact with customers on a one to one level which makes them more loyal. Loyal customers spend more with you, stay with you for longer and are more likely to to tell others about your brand.


Deciding which social channels to choose is important, as you need to ensure this is resourced. If your agency does this, they will need a budget and the more platforms the more budget, unless you intend to automate content over all platforms.

So which platforms are your customers using and which would create engagement for your brand.

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube
  • TikTok